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This site has the following in the homepage, "This gap is here to allow you to see the text tool bar for the header bar below." We noticed that the web site also stated " When site is published, the gap will disappear." It also stated " New pins available NOW on our web store. Rabbit Revolution is a multi-dimensional lifestyle and entertainment brand born out of the underground nightlife scene and stands committed to advancing the fashion, art, culture, and music of the community. Were excited to be providing the entertainment for the inaugural Liberty City Anime Con. In White Plains, NY." The header had event as the highest ranking keyword. It was followed by nightlife, production, and convention which isn't as ranked as highly as event. The next words the site uses is party. rave was also included and might not be understood by search parsers.